For product designers, UX teams & founders

Ship better designs in half the time.AI-First UX Intelligence

Built on a methodology refined over 19 years of UX practice.Every finding cites a verified guideline and measures what it claims.

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Built by certified professionals

  • Nielsen Norman Group UX Certified
  • HFI Certified Usability Analyst, CUA
  • HFI Certified Digital Persuasion Analyst, CDPA

This is not general AI feedback. It measures, and it cites. Drop in a screen: ProUX measures its text contrast and tap targets against the thresholds, scores it out of 100 with the findings by severity, and for each finding names the measured number and the guideline it cites, for example a subhead at 3.19:1 against the AA minimum of 4.5:1, citing Contrast, principle 181.

  • 19Years of
    UX practice
  • 50Guidelines
    free to read
  • 5-dayMoney-back
    guarantee
  • AI UX specialistsfor every stage of design

  • Audits that measure,not guess

  • Verified UX and CROguidelines and principles

  • Built and trained bycertified UX professionals

Design 80% Faster

with AI Agents

Instant feedback
at every stage

Improve Design

Quality by 50% with AI Feedbacks

Catch more UX/UI/CRO issues
before launch

Boost Conversions

with Proven Principles

Backed by verified
guidelines & insights

Everything you need
for smarter UX decisions

Ask a question, audit a screen, read the library. Every answer cites its source.

Ask anything
about UX

Ask a real question and get an answer that names its source.

Every answer grounded in verified guidelines and cited by number, so you can check the claim
Compare how different models read the same question, or get one synthesised view
Projects that remember your product, so you stop re-explaining it
The Ask ProUX home screen: the composer, with the mode, expert and project controls

Audit
any screen

Drop in a screen or paste a URL. Get findings that are measured, not guessed.

Contrast, tap targets and text sizes computed from the real pixels
Scored out of 100, findings by severity, and the arithmetic shown
Every finding names what to change and the guideline behind it
A ProUX audit: the score, the severity bars and a finding with its guideline

UX principles
and guidelines

Verified and grouped the way designers look for them.

eCommerce guidelines by page type and journey stage
Fifty pages free to read, no account needed
Written and verified, not scraped
Two guideline pages from the library, Discoverability and Personalization

Real-world
UX insights

Explore real product designs with expert analysis of UX decisions, business impact, and key takeaways for designers.

250 insights, each with the business impact and the takeaway
See why companies made specific UX decisions and the reasoning behind them
Learn how design choices move both business goals and user experience
Real-world UX insights: a product design with the analysis beside it

Stop executing. Start leading with AI.

Every finding measured, every answer cited. Yours from the first question.

Ready to lead with AI?

Go Pro from about $11 a month, billed yearly. 5-day money-back guarantee on your first purchase.

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The practice behind the product

ProUX was built by Surinder Thakur. These are the clients and designers he has worked with over nineteen years.

See his work →

“Consistently came up with out of the box design solutions and took ownership of them end to end. Designs implemented have had positive impact on user experience and bottom line growth.

+67% YoY revenue
Arthur Andreasyan

Arthur Andreasyan

Founder, Puffy

“I've worked with Surinder for nearly a decade, and he's become both a trusted friend and the most talented UI/UX engineer on my team. He consistently delivers on time often ahead of schedule and his professionalism is unmatched. Surinder led the design for our Medellín launch, producing exceptional user experiences that took the product to market in record time.”

Carlos Arias

Carlos Arias

Founder, Medellin

“While Surinder is a very talented designer, what I appreciate most about him professionally is his tenacity and dependability. If he says he will do something, there's no question that it will get done.”

Avin Kline

Avin Kline

CEO, Lucyd

Designers he has taught

Phulvinder Singh

Design Lead @ Ikokas Technologies

Ritul Chatterjee

Sr. UI/UX Designer @ Grazitti Interactive

Ashish Khurana

Sr. UI/UX Designer @ India

Priyanka Gill

Sr. UI/UX Designer @ India

Built-In AI UX Tools

Get Better UX Decisions from
AI-Powered Tools

Built-in tools to optimize your UX prompts, compare AI models' design analysis, and get consensus on design decisions, all in one place.

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Free forever plan
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Cancel anytime
Optimize UX Prompts: prompt transformation tool

1. Optimize UX Prompts

Automatically transform rough design prompts into expert-level UX queries that surface better insights.

Compare AI UX Analysis: side-by-side model comparison

2. Compare AI UX Analysis

Run the same UX prompt across different AI models and compare design recommendations side-by-side.

Consensus on Design Decisions: multi-model UX summary

3. Consensus on Design Decisions

Get UX recommendations from multiple AI models at once, then see a unified summary of the best design insights.

All prompt tools are included with Pro. From about $11 per month on Pro Yearly.

5 Days Money Back Guarantee

Money-Back Guarantee

Try It Risk-Free

If ProUX isn't a game-changer for your design workflow, we'll refund every penny – no questions asked.

Full refund within 5 days
No cancellation forms
Keep the chats and projects you made
Start freeView pricing details

Go Pro from about $11 per month, billed yearly.

5-day money-back guarantee on your first purchase

Questions, answered

  • Ask a general model to review a screen and you get an opinion. ProUX measures: contrast ratios, tap target sizes, text sizes, computed from the actual pixels. Every finding cites a verified guideline by number, so you can check the claim rather than trust it.

  • 100,000 tokens a month, the free half of the UX library, and real audits. Enough to see whether the findings are useful before you pay anything.

  • The same product. Quarterly costs more per month because less commitment costs more. Yearly is 42% cheaper and renews automatically until you turn it off.

  • Nothing breaks. You can see what is left as you go, and a pack tops you up any time. Packs never expire and are only used after your monthly allowance.

  • Any time, from Settings. Your plan runs to the end of the term you paid for.

  • Full refund within 5 days of your first purchase. No questions.

  • Extra tokens when you need more than your plan allows, without moving up a plan. Buy once, never expires.

  • No. Every finding says what is wrong, why it matters, and what to change. If you want the reasoning, it is cited and you can read the guideline it came from.

  • Claude, Gemini and GPT, chosen per task. The models are the least interesting part: what makes the answers different is the verified guideline library and the methodology behind them.

  • Not yet. ProUX is priced for one person on purpose. If you need seats, email hey@proux.design.